Old email tactics of yesterday no longer work - for small brick and mortar businesses, that means combining your email marketing and networking strategies.

If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…

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Social media is a great place to be honest and transparent with your audience. Here are a few tips in regard to your small business’s social media strategy.

In a sense, social media has completely changed our culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…

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Try easier and more approachable methods to set a solid foundation for your SEO strategy - like consistent, correct directory listings & a focus on local.

Search engine optimization (SEO) is one of those confusing marketing buzzwords. Marketing professionals claim it’s something you “have to have” but can often be vague about what that actually means. They also tend to throw around phrases like “keyword optimization” and “search engine results pages” – which more often than not, can confuse you even…

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From core pages to videos, each component can enhance the story you tell - meaning it’s crucial that your approach to content should be clear and sincere.

It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…

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Having a marketing website is an element your small business needs to have - it builds credibility, trust, reaches your audience, & shares your core story.

As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…

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Are you using business consulting services? Most small business owners are good at the technical aspects of delivering their business products and services.  This is true of marketing professionals that can develop marketing materials, lawyers who are great in the courtroom or in creating contracts, doctors who love to heal people and so on.  Michael…

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small business owners

The 4 R’s of growing your Pittsburgh based business in 2018 For those of us that grew up in the last century, the Three R’s were fundamental to our success in life – “Reading – wRiting and aRithmetic. In today’s spell checking world, we could not get away with such poetic license.  But these foundational…

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strategic partners

When you meet a potential referral partner, do you know how to contact them, build the relationship, and help them send you clients? Many people don’t, and as a result, they spend countless hours networking, meeting people, and trying to follow up with them, while getting few or no new customers in return for their…

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strategic referral partners

In last week’s blog post, you received an eight-step process you can use to get more referral partners and encourage them to send you clients. This week, I’m going to go into detail on how to identify the RIGHT strategic referral partners. My name is Frederick Geiger, and I’m a BNI area director and a…

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customer journey

Some business owners believe that one or two strategies will bring them all the customers they need. They think if they advertise in the right places, post in the right social media sites, or have a good enough website, the clients will come and stay. What they often don’t realize is that this mindset is…

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