Skip to content

Email Marketing and Networking Strategy

Old email tactics of yesterday no longer work - for small brick and mortar businesses, that means combining your email marketing and networking strategies.

If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…

Read More

Social Media

Social media is a great place to be honest and transparent with your audience. Here are a few tips in regard to your small business’s social media strategy.

In a sense, social media has completely changed our culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…

Read More

Importance of Solid SEO

Try easier and more approachable methods to set a solid foundation for your SEO strategy - like consistent, correct directory listings & a focus on local.

Search engine optimization (SEO) is one of those confusing marketing buzzwords. Marketing professionals claim it’s something you “have to have” but can often be vague about what that actually means. They also tend to throw around phrases like “keyword optimization” and “search engine results pages” – which more often than not, can confuse you even…

Read More

Approach to Content

From core pages to videos, each component can enhance the story you tell - meaning it’s crucial that your approach to content should be clear and sincere.

It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…

Read More

The Importance of a Marketing Website

Having a marketing website is an element your small business needs to have - it builds credibility, trust, reaches your audience, & shares your core story.

As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…

Read More

BNI Stories: Contact Spheres and Partners in Profit

partners in profit contact spheres

A great contact sphere can help your business grow beyond expectation. But on the flip side, avoiding one or not being a part of one at all, could cost you time, effort, and profit. BNI founder Ivan Misner describes contact spheres as “a group of business professionals who have a symbiotic relationship.” These professionals are…

Read More

Choosing a Networking Group: What You Should Consider   

choosing a networking group

Networking groups. I know. Sometimes even just hearing the phrase can be a downer. Networking groups don’t always have the best reputation. Many of them feel disingenuous and insincere. You attend an event and the people around you care more about giving their 5-minute spiel rather than getting to know you. It can be awkward…

Read More

BNI Stories: Business Builders

business builders

Giver’s Gain: A philosophy based on the law of reciprocity.   Giver’s Gain is a phrase we often hear during BNI chapter meetings and events. In the context of networking groups, people who adopt this philosophy dedicate themselves to giving business to their fellow networkers rather than making their foremost concern getting business for themselves.  And…

Read More

BNI Stories: Network Connections

network connections

Coopetition. A neologism coined to describe cooperative competition. Coopetition is a word mash-up of cooperation and competition, emphasizing the “petition”-like nature of joint work. It’s something that sounds completely backwards. Why would a small business want to work WITH their competition? How would either be able to receive referrals and grow, while constantly competing for the same…

Read More

BNI Stories: Circle of Excellence

Circle of Excellence

Mentor. Noun. An Experienced and Trusted Advisor. Verb.  Advise or train (someone, especially a younger colleague). A great mentor can make a world of a difference to an individual. In fact, many successful people credit their accomplishments to their mentors. Often saying that without their guidance, they wouldn’t have found the inner strength or confidence…

Read More