If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite industry leaders. Articles. New blog posts. New products. You name it, you’ve probably gotten an email for it. And more likely than not, you moved it to your trash before you even read it. In today’s world email is overused. Engagement is at an all-time low due to the sheer amount of content available to us. Old email tactics of yesterday need to be replaced by a method that works. And today, for small brick and mortar businesses, that means combining your email marketing and networking strategies.
Effective Local Networking
Once you know who your ideal client is, you also unlock the key to networking. While many think they need to use networking to get clients, you’re actually networking to get a consistent referral source. And while both technically lead you to the same result (gaining clients) the latter is a more consisted and trusted way of doing so.
Local effective networking starts with finding those who have the same target audience but aren’t in competition with you. This allows you to ally yourself with like-minded business professionals and provides a means of sharing each other’s “awesome content” and continuing to provide value to your own clients. Creating authentic relationships with your network will bring you your biggest return on investment. That’s because people go to networking events to network – not to buy a product or service! The biggest mistake we see is those who go to networking events for the sole purpose of selling rather than making a genuine connection.
For more insight into email marketing and networking, click here