In a sense, social media has completely changed our culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon that small businesses need to adapt to their marketing strategy. Think of it as an extension of your brand reach. That’s because these platforms are a great place to be honest and transparent with your audience. Here are a few tips in regard to your small business’s social media strategy.
Get Where Your Audience Is
The first step to building your social media presence is making sure you’re present on the major networks where your customers are. Claim your profiles and make sure your branding is consistent for trusted user experience. Even if you don’t plan to be extremely active on them, these profiles still must be claimed and established. That’s because they’re going to show up in searches related to your business. Once you’ve got the pages established, claimed, and branded, you can begin thinking about putting out some basic content.
Remember, people go on social media to connect, not to make a purchase. Do not give in to the temptation of littering your feeds with promotions for your products and services. Rather, think of your platform as a great place to show your brand’s personality and core values through posts regarding brand culture. And as a business owner, it’s important to use these channels to connect with like-minded business professionals. Creating a trusted relationship with non-competitive, yet similar businesses can get you in front of more people in your target audience. For a deeper dive into social media strategy, click here.