As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of a fax coming in. While those days are long gone, it’s time to embrace the future and all the new technology and algorithms to come. Having a business marketing website is one of those elements your small business needs to have. It’s a wonderful way to build credibility and trust, reach your audience, and share your core story.
Consumers and the Customer Journey
The customer journey today is much different than it was just a few years ago. Consumers are getting smarter and want to do their own research when looking for a product or service that best fits their needs. Your website is the hub of that crucial information. A barebones website will not inspire much trust between a potential client and your business. A website is a means of complete accessibility. In the age of the 21st century, we are graced with the luxury of instant gratification. If a customer cannot reach you online, there’s little chance they are going to stick around. Rather they are going to find a similar company that can provide them with what they are looking for.
Remember, your business website is a liaison between you and a potential customer. It has the power to build trust or completely break a sale. There are a number of items that are critical for the success of your marketing website including a clear message, mobile-friendliness, local search engine optimization, and a domain connected email. Take a deeper dive into those criteria here, so that you can reach those searching for your specific products and services.